Solutions · FMCG & Consumer Goods
Multilingual training video for distributed teams.
Onboarding, trade execution and change communication produced once and localised into every market you operate in — without going back to an agency for each revision.
At a glance
- Typical delivery
- Under 7 days
- Languages
- 40+ from one production
- Source material
- Docs & decks to video
- Brand
- Brand kit applied by default
The challenge
What group L&D and commercial teams are working against
Localisation capacity, not localisation willingness
L&D teams rarely have the resources or time to run large translation projects alongside the day job, so material ships in one language and lands in one market.
Onboarding never finishes
Frontline and sales attrition means continuous onboarding, and every departure takes market knowledge that was never recorded anywhere watchable.
Agency lead times outrun the business
Production quoted in months arrives after the range, the structure or the planogram has already changed — so the film is out of date on delivery.
Local teams improvise their own materials
When central content does not arrive in the right language quickly enough, markets build their own. Consistency and brand control erode quietly.
The solution
How we solve it
We produce your commercial and onboarding material centrally, then localise it into every market from the same production — so one piece of work reaches the whole footprint.
Produce once, localise everywhere
Voiceover in 40+ languages generated from a single production, rather than briefing, quoting and managing a separate project per market. This is usually the step that decides whether a multilingual rollout happens at all.
Start from material you already have
Documents and presentations to video are built in from the Pro plan up, so most teams begin with the manual or deck they already maintain rather than writing anything new.
Revisions that do not need a supplier
A range or structure change means regenerating the affected scenes, not recommissioning the film — which is where agency retainers stop being economic.
Brand control across markets
Colours, logo, type and tone are set once and applied by default, so local teams work from the central format instead of improvising around it.
Formats for how field teams actually watch
Every aspect ratio exported, so the same briefing works on a phone between store visits, in a depot induction and inside the LMS.
Commercial and safety from one pipeline
Warehouse and plant training does not have to compete with trade content for production capacity — both run through the same engine and brand kit.
Deliverables
What we produce
Field sales onboarding
Route, range and call procedure for representatives and merchandisers, in their working language.
Trade & planogram execution
Shelf standards shown rather than described — animation makes a layout unambiguous where a PDF cannot.
Product & range launches
Every launch briefed identically in every market, on the same day.
Food safety & hygiene
HACCP and hygiene protocol for plant and warehouse teams, refreshed on a cadence.
Structural change communication
Reorganisations and leadership changes explained once, then localised per country.
Existing manuals & decks
The documents you already maintain, converted into something field teams complete.
Implementation
How a rollout runs
Scope
A discovery call to identify the highest-volume material and the markets it has to reach.
Build the master
We work from your existing manual or deck and lock your brand kit, so every later video inherits the format.
Localise
Voiceover generated for each market from the same production, with no separate brief or quote per language.
Hand over updates
Your team takes routine range and structure revisions in-house, and our team handles larger productions.
Context
Why this is structural rather than a one-off project
Consumer-goods training pressure comes from workforce shape rather than regulation, which is why it recurs every year instead of clearing.
- Continuous attrition
- Frontline and sales attrition commonly runs from 25% to over 40% annually and reaches 60% in some environments, driving recruitment and training cost and eroding market knowledge.
- A multilingual footprint
- A distributed workforce is a multilingual one, so every piece of content is multiplied by the number of operating languages before it can be deployed.
- Mixed-risk sites
- Workforces span offices, warehouses and factories, so commercial training and safety training compete for the same production capacity.
The scale of it
What the sector is carrying today
25–60%
annual attrition in FMCG frontline and sales roles
$29.9bn
frontline training market in 2025, growing 16.5% a year to $64bn by 2030
40+
languages from a single production, with no per-market commission
Who we work with
Teams this is built for
Regional & group L&D
You serve several countries from one team and cannot fund a production per market.
Commercial & trade marketing
Your execution standards only pay off if field teams retain them.
Internal communications
You announce structural change across markets and need it understood, not merely circulated.
Frequently asked questions
One production. Every market you operate in.
Bring the manual or deck your field teams are supposed to have read. We will scope the localised version.
Typical reply within one business day.