Explainer ads
Ads that explain the product, not just interrupt.
15s and 30s hooks · 9:16, 1:1, 16:9 · concept variants for testing
Animated explainers in 5 days. Not six weeks.
Ten videos for what a studio charges for one. Ads, onboarding, product, sales and how-to - you give the brief and the sign-off.
Selected work
(01) What we make
Five videos every company keeps needing.
Not one hero film a year. The explainers that keep a launch, a rollout and a sales team moving - produced in days, on repeat.
Internal comms and onboarding
Day one, policy and change, in video people finish.
onboarding series · training modules · policy and compliance · org-change explainers
Product and feature explainers
Show what it does in sixty seconds.
homepage explainer · feature launch · release highlight · store listing
Sales and demo videos
One story every rep tells the same way.
pitch explainer · async demo · case-study story · follow-up clips
Customer education and how-to
Turn the instructions nobody reads into sixty seconds they follow.
setup and install · step-by-step how-to · patient and client instructions · in-app video
Real work, every frame produced in-house.
(02) The real problem
Creating an animated explainer video takes weeks.
Storyboards, an After Effects specialist, rounds of revisions: six to eight weeks before anything ships. So it goes out written down instead - a landing page nobody scrolls, a deck nobody opens, a help article that keeps generating the same ticket.
- People finish it
- A short film gets watched to the end. The same thing written down gets skimmed and closed.
- People remember it
- Far more of what someone watches survives the week than what they read once.
- It works everywhere
- One cut runs as the ad, the landing-page hero, the sales follow-up and the help-centre answer.
(03) How it runs
Brief on Monday. Published on Friday.
Four moves, five days. Your jobs are the brief and the sign-off.
Brief
One call with your team. We lock scope, brand guidelines and the rollout calendar together.
Script & storyboard
You approve the narrative before we animate a frame. No 50-page documents to wade through.
Produce
Script, motion and voiceover, handled by our in-house team - one cut, on brand and on message.
Ship on day five
Delivered ready to publish. Then we template it, so the next one is even faster.
(04) Testimonials
Don't take our word for it.
We used to brief one ad film a quarter. Now we ship a new angle every week.
Mara Delev, Head of Growth
Week one used to be a reading pack nobody finished. Now completion is a number we put in the board deck.
Jonas Reiter, Head of Learning and Development
Launches used to ship without a video, because the video took longer than the feature. Now it goes out the same day.
Priya Anand, Director of Product Marketing
(05) How we price
Your first film, or your money back.
One film. From EUR 1,500. Five days.
Watch it before you commit to anything else. If it is not something you would put your name on, we refund it in full. No retainer, no minimum, no change orders.
The same film, two ways A traditional studio Fluent Frame
Time to a finished film 6 to 8 weeks 5 days
What one film costs Around EUR 15,000 From EUR 1,500
So your year looks like A video a quarter A video a week
8X faster, at around a tenth of the cost. Studio figures are estimates based on published benchmarks. Ours is a starting price - the final number depends on length, format and cadence, and you get it in writing on the call.
- Money back
- Don't like the first film? We refund it in full
- Five days
- Brief to finished cut - not weeks, not months
- Script first
- You sign off the narrative before we animate a frame
- On brand by default
- Colour, type and tone locked once, reused on every film
- Every format
- 16:9, square and vertical, ready for paid social or the LMS
- Revisions included
- Feedback is inside the scope, never a change order
FAQ
Questions, answered.
What exactly do we get?
A finished, on-brand animated video - script, storyboard, motion, voiceover and every export format, produced end to end by our in-house team. You bring the source material and the sign-off; we handle everything between the brief and the final cut.
How can you deliver in five days when an agency takes months?
We're an AI-first animation studio, so we don't animate every frame by hand. AI takes an approved script to a first cut in minutes, then our team refines it into a polished, on-brand film in hours - work that takes a traditional studio weeks. Same finished quality, a fraction of the time. Five days is the promise for a standard film; genuinely complex done-for-you projects can run longer, and we say so before you commit.
How can you be a tenth of the cost?
A traditional studio quotes for weeks of specialist animator time. We don't spend those weeks. AI takes the script to a first cut in minutes, then our team refines it into a finished, on-brand film in hours. You're paying for the direction and the polish, not the frame-by-frame labour.
Do you only do training and internal video?
No. Training and onboarding is where we started and where most of our work still sits, but the same engine and the same team produce ad creative, product explainers, sales videos and customer how-to. If it needs to explain something clearly, it's in scope.
How is this different from hiring a video agency?
Agencies sell one-off hero films on long timelines. We build a repeatable video engine - templated formats we ship continuously as products, policies and campaigns change, so the second film costs less effort than the first.
Are the videos made with AI? Will people notice?
We're an AI-first animation studio, and no, they won't. Modern AI animation is indistinguishable from a designer who spent hours in After Effects - your audience just sees a clean, on-brand video. Being AI-first is what makes us fast and a fraction of studio cost, not what makes the work look any less polished.
How do you price it?
Most teams start with one pilot video, so they can see the format and the turnaround before committing to anything. That first film starts at EUR 1,500, and if it isn't right we refund it in full. Once it lands, we scope a recurring programme around your highest-frequency need and price the cadence - longer films, more formats and more languages cost more, and you'll get the number in writing on the scoping call.
What does the money-back guarantee actually cover?
The first film. You approve the script before we animate anything, so there should be no surprises - but if the finished cut still isn't something you'd put your name on, tell us and we refund what you paid for it in full. It applies to the first film only, which is the one you're taking a risk on.
How many revisions are included?
As many rounds as it takes to get to a cut your team signs off on. Revisions are part of the scope, not a change order - you'll never get an invoice for feedback.
Will it match our brand guidelines?
Yes. We lock brand, tone and visual system in the brief, and bake it into the template. Every film that follows ships on-brand by default - no re-litigating design each round.
What do you need from us to start?
Whatever you already have - a landing page, a policy doc, a deck, a recorded session or just the outline of what people keep getting wrong. We turn it into a script on our side, and your only real job is approving it.
What if the product, the policy or the campaign keeps changing?
That's exactly what the rolling cadence is for. Feature releases, policy updates, new ad angles and structural shifts are produced on a recurring schedule, so nothing ships stale and people always see the current version.
Who is Fluent Frame built for?
Teams that have to explain the same thing often: growth and performance marketers running ad creative, product and product marketing shipping launches, sales teams standardising the pitch, and L&D, HR and internal comms onboarding and training people. The last group is where most of our work sits today.
Start here
Your next video could be live on Friday.
Tell us what you need explained. We'll come back with what's worth filming, what it costs and when it lands.